From Bayerische Flugzeugwerke AG to BMW VISION NEXT100, BMW, with a history of one hundred years, is not only a car brand, but also a kind of culture. On the basis of the changeable triangular texture unit seized from the conception car, NEXT100, the architects combined the geographical feature to create moving lines and connections in the Chengdu Baochuang BMW 4S Showroom, completing an unified and high-quality design from building renovation to landscape and interior space.

 

 

 

 The unit still inspired by the triangle symbol of BMW VISION NEXT is a large geometric form suspended ceiling installation that extends through the two spaces of the mezzanine to form a symbiotic relationship. The installation overhanging the mezzanine is mainly composed of four triangles to form an arrow symbol pointing to the future.

 

From the different car model areas in the exhibition hall to the two-layer complex multi-functional spaces including lifestyle area, merch retail area, leisure area, tea room and café area, they are derived from and connected together by the triangular unit, which also integrates display, sales, customer experience and after-sales service at the same time.

 

From the different car model areas in the exhibition hall to the two-layer complex multi-functional spaces including lifestyle area, merch retail area, leisure area, tea room and café area, they are derived from and connected together by the triangular unit, which also integrates display, sales, customer experience and after-sales service at the same time.

 

PROJECT NAME: BMW Experience Center, Chengdu
PROJECT LOCATION: Pidu District, Chengdu
TOTAL FLOOR SPACE: 10,841square meters
ARCHITECTURAL FIRM: ARCHIHOPE Ltd.
INTERIOR DESIGNER: SIAD Design (Shenzhen) Co., Ltd.
FIRM WEBSITE: archihope.com
LOCATION: Chengdu, china
CHIEF DESIGNER: Hihope Zhu
DEEPENING DESIGN TEAM: Jane Fang, Chang Xu
MAIN MATERIALS: Anodized perforated plate
wood grain aluminum plate
curtain-wall glass
stainless steel
gray floor tile
granite etc
PHOTOGRAPHER: Vincent

 

 

 

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