©Yuuuun Studio

The Frette House flagship store occupies a Shikumen-style building in Shanghai, where early 20th-century Western and Chinese architectural influences converge. Its European brick façade evokes the period’s character, harmonizing with the brand’s historic identity. Conceived by STILL YOUNG, the space embodies the concept of “A Home Beyond Home,” weaving Frette’s heritage, artisanal craft, and contemporary living into a cohesive narrative. The store is organized into seven curated zones, with sheer thread curtains softening boundaries and guiding a fluid, residential-like  circulation. 

©Yuuuun Studio

©Yuuuun Studio

©Yuuuun Studio

©Yuuuun Studio

©Yuuuun Studio

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